Why Digital Outdoor Advertising?
Realtime Dynamic Content
Up to the minute messages, timely relevant content based on certain conditions.
With the powerful ability of Digital Billboards to deliver real time dynamic content; you can deliver up to the minute messages using RSS feeds at various times of day, special promotions based on weather conditions, or drive relevant content to commuters from news feeds.
Customizable Ad Campaigns
Countdowns, temperature, time, event outcomes and more.
Ad campaigns are easily customizable: build hype by adding a countdown to your display, or the outside temperature, the current time, the outcome of sporting events, current headline news, and more.
Social Media Integration
Integrate your ads with a photo album from your social media accounts.
Digital Billboards have the ability to integrate your ad with a photo album on your mobile device and even social media platforms including, Twitter, Facebook, Pinterest, Foursquare, and Instagram.
High Recall
Digital Outdoor Advertising has a higher recall than radio, magazine and newspaper ads.
According to Formetco, the nation’s leading supplier and manufacturer to the outdoor advertising industry: Did you know? Digital outdoor advertising has a higher recall than radio, magazine and newspaper advertisements.
– Source, Formetco
Multi Message
Multiple messages with smaller amounts of information are easier to remember.
Traditional ads require all relevant information to be incorporated into one design; however, digital provides the option to show several messages with a smaller amount of information in a series of rotations. This allows advertisers to create brief, visually interesting, multi-message digital designs that are easy for its audience to see and remember.
– Source, Formetco
600% Revenue
Digital outdoor advertising can return up to 600% revenue over static messages.
Dynamic digital outdoor advertising can return upwards of 600% revenue over static messages.
– Source, Formetco